Alex Carter

Freight technology analyst and industry writer with over a decade of experience.

Freight Technology Analyst & Industry Writer

Alex Carter is a seasoned industry writer and analyst focused on the intersection of logistics, technology, and operations strategy. With deep knowledge of carrier, broker, and shipper workflows, he writes extensively about modern freight platforms, supply chain visibility, and the impact of AI on logistics efficiency. Alex is passionate about making complex freight technology accessible to industry professionals of all sizes, from small fleets to large 3PLs.

Recent Articles by Alex Carter

Freight Fraud Is Costing Brokers Serious Money. Here’s What Actually Stops It.

Freight fraud is costing brokers serious money, and it’s getting worse. In 2024 alone, reported incidents jumped over 400%. Operations get hit with direct losses, blown customer relationships, and hours spent cleaning up the mess. According to the FBI’s Internet Crime Complaint Center, transportation and logistics fraud resulted in over $100 million in reported losses […]

24 Jan 2026

You Don’t Need More Data. You Need Data That Actually Tells You What to Do Next.

Ask most freight professionals what they need from their TMS, and they’ll say “better visibility.” Then you watch them log into a dashboard that looks impressive in screenshots but tells them almost nothing useful when they’re trying to figure out why three loads are late, which driver needs to be rerouted, or whether that broker […]

09 Jan 2026

You Don’t Need More Data. You Need Data That Actually Tells You What to Do Next.

Here’s an uncomfortable truth about visibility dashboards: most of them don’t make your job easier. They make it harder. You log in, and you’re hit with a wall of metrics that look impressive in a demo but mean nothing when you’re trying to figure out why three loads are late, which driver needs to be […]

08 Jan 2026